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Genesis
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Genesis Cycling products

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Genesis is a brand that steers clear from the latest trends and instead focuses its attention on building bikes that are functional with a timeless design. Based out of the UK, this brand has grown in popularity through their pro road cycling team, Madison Genesis.

Offering a diverse range to suit most age brackets, Genesis is very selective with what goes into making a bike. Simplicity is paramount; whilst other brands focus on the latest gadgets, Genesis focuses on what works.

Genesis can be found throughout the UK and Europe, its range includes road, mountain, touring and commuter bikes.