Liv Cycling products


About Liv

Liv is a cycling brand that is aimed exclusively at women. It is part of Giant, one of the world's biggest bike manufacturers. The products the company offers include an extensive range of bikes plus cycling apparel and accessories. Liv is also involved in the sponsorship of women's cycling teams.

Giant is a worldwide cycling brand based in Taiwan with manufacturing facilities in China and the Netherlands. It is one of the biggest bike manufacturers in the world and has always produced bicycles for women. They launched the Liv brand in 2011 in order to tailor their product offering, research and development, and marketing resources in a more focused way towards female cyclists.

Liv is unique as a brand that only produces products for women. While it is still heavily influenced by the larger Giant brand, it remains a standalone offering. Liv says its passion is to make cycling more approachable and appealing for women, both as a competitive sport and as a way to keep fit.

As a result, the range of bikes that they offer ranges from entry level models for casual cyclists and those just getting into the activity up to competitive racing bikes that are used by professional female cyclists in all the major racing events in the world. They also produce clothing and other accessories like gloves, head wear, eye wear, and helmets. There is equal emphasis on style and function in all of their products, so they not only look great but are also top quality, delivering exceptional performance. Liv offers bike accessories for the female rider such as saddles, grips, pedals, and bike tools.

Liv is able to draw on the technical experience and innovation that Giant is famous for and then to adapt that to bikes and other products for the female rider.

Liv Range of Bikes

Liv makes bikes that deliver speed, power, and grace. The bikes are split into three levels depending on the ability of the rider and the type of cycling they intend to do:

• Performance - technically advanced road bikes for racing, TT riding, endurance riding, and triathlon. Typically these are the most expensive bikes in the range, although there are entry-level options available.

• Sport - bikes designed for the cyclist whose main goal is to keep fit. They are built for city riding, road riding, and for riding on rougher terrain.

• Lifestyle - beautifully designed bikes for more casual riding and living on a day-to-day basis.

Liv manufactures Aero Race bikes, city bikes, cruisers, endurance bikes, and triathlon bikes, so there is something to suit all types of rider.

Liv Sponsorship

Liv is involved in professional cycling through its sponsorship of the Rabobank-Liv team and Team Liv-Plantur. They are both professional road racing teams that compete in all the major cycling events around the world. Liv supplies bikes as well as gear and apparel for both racing and training. Most of the cyclists ride on Liv Envie Advanced Pro Team bikes.

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