Norco is a Canadian brand that has manufactured bikes for over 50 years. It is an innovative company that has managed to stay ahead of the cycling curve. It also supports professional cyclists and teams, as well as cycling advocacy initiatives. Its current range features about 125 different bikes in all the major styles.
Since its earliest days Norco has been a brand of bike manufacturer that has embraced new styles, championed new technologies and supported the various cycling disciplines to promote and improve both the sport, and cycling in general. Today the range that they offer is extensive and includes road, City, Mountain, BMX and street bikes. They are a well-known name in the world of cycling because of this range and because of their active involvement, from grassroots cycling up to the top levels of the sport.
The company was founded in British Columbia, Canada in 1964. It is still headquartered there in the city of Port Coquitlam.
Throughout its more than 50 year historey it has had a number of firsts, and has been responsible for various innovations. In the early 1970s, for example, it embraced the emerging BMX style of bike, introducing the first ever full suspension version to the Canadian market in 1973. This support of BMX continued, with Norco being part of the developing BMX storey. The company's first factory team sponsorship happened 1981 when the Norco Factory BMX Team was formed.
It also led the way in other styles of bike. It was one of the first manufacturers in North America, for example, to introduce 10 speed road bikes - that was in 1975. Norco was also a pioneer in mountain biking, designing its first mountain bike models in 1984 when the style and sport were in their infancy. In 1991 the Norco Rampage became the first North American-made mountain bike with front suspension.
Today their bikes are sold internationally. They continue to produce bikes suitable for everyone from commuters going to work and children going to school, to professional athletes on the road, trail and mountain. They also support cycling advocacy programmes and employ a number of cycling ambassadors.
• Road bikes - performance bikes built for racing, long rides and adventure. This range includes race bikes, endurance bikes, adventure bikes and cyclocross bikes.
• City - bikes designed as alternatives to the car for fitness, commuting, going about everyday activities, and weekend leisure. The styles include fitness, crossover, urban, hybrids, comfort, lifestyle and cruisers.
• Mountain - bikes that can handle mud, dirt, rocks and other obstacles going uphill, downhill, along the trail or through the air. The styles include downhill race, enduro, all-mountain, trail, trail-plus, race, fat bike, and cross country.
• Dirt/Street - bikes for high octane, high jumping thrills on the pavement or the dirt. Aluminium and steel options are available.
• BMX - BMX bikes for young and old.
Bikes for children and frame kits are also available.
Norco is involved in the sport of cycling, and cycling generally, through a number of sponsorship initiatives. This includes the Canadian XC Norco Factory Team, the Norco Factory Racing World Cup downhill team, and the UCI-Continental road race team H&R Block Pro Cycling. Norco also supports a number of independent riders in a range of disciplines.