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Planet X Cycling products

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The Planet X storey

It all started over a quarter of a century ago when Dave Loughran was itching for some new triathlon kit from the US. To offset the cost of purchasing from so far away, he purchased four items and on-sold three to mates. The concept proved popular and before he knew it, he was the UK distributor for Powerbar.

With this wealth of experience now under his belt, Dave decided he wanted to build a brand that he would own. So he began making dirt jump bikes, which he branded Planet X. Dave then teed up with mountain bike journalist Brent Richards and the duo launched ‘On-One’, an online outlet for selling mountain bikes. This move proved so popular that Planet X moved online as well.

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