The company was founded in 1997. It is a small company—in 2011 they had just nine employees. Despite their initial small size, the company has advanced wheel technology and design considerably. This started with paired spoke wheels. This technology brings spokes to the wheel rim in pairs, meaning fewer spokes are required, which in turn makes the wheels lighter and more aerodynamic.
Another piece of technology that Rolf Prima is responsible for is Delta Rim Technology. Wheels with this technology are wider and have a unique shaping on the side wall. This brings a number of benefits to the rider, including better cornering and handling abilities.
Rolf Prima also uses internal nipples to improve the aerodynamics of its wheels as well as other technologies and innovative designs. This maximises the performance of the wheels they produce.
All of the design, testing, and manufacturing is done at their facility in Eugene, Oregon. The testing process is a good example of the company's commitment to quality and performance. Every new wheel design is put through a series of rigourous tests in-house, using the latest wheel testing equipment. This testing is designed to push the wheel as far as it will go. It is then tested by professional riders in real life situations.
The Rolf Prima range includes options for all styles of bike and rider, including high performance wheels that are used in cycling events at the highest levels. Rolf Prima claims to make the fastest wheels in the world. There are also lower cost options for cycling enthusiasts.
Most of the wheel styles come in ultra-lightweight carbon options as well as highly technical alloys. This includes wheels for:
The company also makes one of the most technically advanced tandem wheels currently on the market today.
In addition to wheels, they also offer wheel accessories and parts as well as a limited range of other bike accessories. Rolf Prima apparel is also available.
You will find a huge selection of Rolf Prima wheels for sale on BikeExchange at the lowest possible prices and from a range of sellers.
Rolf Prima sponsors a number of different athletes in a range of disciplines. The majority are triathlon athletes, but there are also mountain bike and cyclocross competitors on the list, including names like Chris Bagg, Amy VanTassel, and Kate Bevilaqua. Company sponsorships cover both professional racers and senior amateurs.
Rolf Prima also supports grassroots cycling. In fact, any qualified team with at least three members can get a sponsorship that includes discounted pricing plus kits.