SRAM is a leading bike parts manufacturer and supplier to both the OEM and after sales markets. It is most well-known for its shifters—it introduced the world’s first grip shift. It has extended its product line extensively, however, through the acquisition of a number of other leading bike parts brands.
SRAM is one of the most recognisable names in the cycling industry, making a range of high-quality bike parts. It sells both OEM products to bike manufacturers and parts on the after sales market. It is based in Chicago.
The company was founded in 1987 with the development and launch of the world’s first ever grip shift. It was initially made for road bikes but was then adapted for mountain bikes, offering riders a completely new way of changing gears.
It was a huge success, but the company was small compared to the big player on the market at the time: Shimano. It even went to court with Shimano, claiming unfair business practises. The cycling industry’s OEM market changed after the court case, making it more open for SRAM and other parts manufacturers. This led to a period of significant growth for SRAM.
It extended its product line by purchasing leading parts manufacturers from around the world. This included the German-based bike parts manufacturer Sachs Bicycle Company. It also bought RockShox, Avid, Truvativ, Zipp, and Quarg.
As a result, the current product range is extensive. It still features some of the best shifters and groupsets in the world for all styles of bikes, including road bikes, mountain bikes, and urban/recreational bikes. With the addition of the new manufacturing facilities and bike parts brands, however, SRAM now also offers wheels, brakes, suspension systems, and more.
SRAM is also involved in a number of cycling sponsorships of both road racing and mountain bike professional teams. It is involved in a number of charitable activities as well, including World Bicycle Relief. This has helped tens of thousands of people in developing parts of the world get access to a bicycle to improve transportation. SRAM also operates the SRAM Cycling Fund, which provides money to improve cycling infrastructure in the U.S. and other parts of the world.
You’ll find a wide range of SRAM products for sale on Bike Exchange. The products SRAM offers are extensive and are split up into several different brands:
SRAM’s sponsorships include the following: